For Critical Minds we worked on Growth hacking of LinkedIn Advertising and SEO in The Netherlands. We achieved 8% CTR and € 1.00 CPC.
Why Critical Minds contacted us (and you should too)
Critical Minds is a B2B company in the Management Consulting industry operating in the local market of The Netherlands.
For this project their objective was to give their content marketing efforts more reach and generate leads.
Growth Hacking, LinkedIn Advertising and SEO
Silkdrive proposed a combination of LinkedIn Advertising, SEO and a series of Growth experiments to give their content marketing more reach, leading to increased website traffic, social media engagement and leads.
How Critical Minds achieved 8% CTR and € 1.00 CPC
We achieved 8% CTR and € 1.00 CPC for many posts and increased Year over Year website traffic with 123% and generated 25 new leads. We achieved these results by applying a process of rapid experimentation with LinkedIn Advertising supporting their content marketing efforts. We also optimised their website for search engines (SEO) by adjusting content and on-page optimization based on keyword research, fixing technical issues impacting SEO and creating new backlinks.