Competing and being successful in the international business landscape is not easy. Every year the competition grows, while marketing trends and customer preferences keep changing. How do you stand out …
18 global marketing strategies and examples – step by step
Global marketing strategy When it comes to global marketing strategies, creating strategies that work for every separate local market based on the target audience is the most important thing. It’s …
How to make marketing in China PIPL-compliant
China’s second draft of the Personal Information Protection Law (PIPL) [1] regulates how organisations may collect, use, store and transfer personal information of residents in the People’s Republic of China (PRC). Patric Sawada, …
How Europe and Japan can “Connect”?
Silkdrive has joined in a collaborative partnership with Kawatani Takashi of the Diversity Management Institute to provide cross-cultural training to successfully do business in Japan, work with Japanese colleagues or …
Little Free Library: #connectadaptgrow
We like to connect, adapt and grow. We like to connect with people in our global network. We adapt to the changing world and the rich variety of cultures. And …
Growth Tribe interview with our Head of Growth
Our Head of Growth and business development at Silkdrive, Patric Sawada, has completed multiple courses at Growth Tribe Academy. He received diplomas for completing training on topics like Growth Hacking, …
How to make your company GDPR compliant and avoid a hefty fine?
In this article we explain GDPR and how to adjust the company website to be compliant with this law and avoid a fine. As of May 25 2018, the General …
How AI is used to protect Japanese elderly
How can AI be used to protect Japanese elderly from scams? If I’d believe all emails that end up in my spam folder, I would be a billionaire: a Nigerian …
Lean Canvas: explained in 20 min. + FREE TOOL
Lean Canvas is modeled after the Business Model Canvas, with a few changes that makes it even more actionable and suitable for startup founders and starting entrepreneurs. Writing a business …
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