# Cross-Cultural TrainingBetween Europe and Japan > Training, executive coaching, and webinars for teams operating between Europe and Japan. Sales, negotiations, team communication, DEI, and market entry… - **Source:** https://www.silkdrive.com/training - **Cluster:** cross-cultural training Cross-cultural training between Japan and Europe Training & Coaching Programmes covering culture, etiquette, sales, negotiations, executive coaching, team communication, leadership, DEI, and market entry. Delivered by Takashi Kawatani (Diversity Management Institute) (35+ years) and Patric Sawada (EU-Japan Centre expert). Currently delivered by Japan specialists across the Netherlands-Japan corridor. Korea and broader East Asia programmes will be added as our trainer bench expands. [Book a Discovery Call](/book-a-call) [View Programmes](/training#programmes) 17 Programmes 35+ Years (Kawatani) 20K+ Alumni EU↔JP Both directions Takashi Kawatani, President of Diversity Management Institute Silkdrive is the preferred European delivery partner of Diversity Management Institute (Tokyo). Takashi Kawatani-sensei leads the Japan-side curriculum and trains directly; Silkdrive scopes engagements, contributes European-side context, and runs delivery. Co-delivery in Europe began in 2023. [More on the partnership →](/about-us#partnership) ## What is intercultural training (and is it different from cross-cultural training)? Intercultural training is structured capability-building for individuals and teams working across cultural boundaries. The dictionary distinction between “intercultural” and “cross-cultural” matters less than the practical question: does the programme actually change behaviour in real engagements? Silkdrive uses both labels and treats them as the same family of work, anchored on four dimensions of competence: cognitive (knowing the cultural concepts), perceptive (reading the signals correctly), affective (managing the emotional reality of operating in a different cultural system), and behavioural (adapting your operating style). For the methodology and the underlying validated frameworks (Hofstede, Hall, Bennett DMIS, Trompenaars) plus optional formal pre/post assessment via IDI, GlobeSmart, or CQS, see [Japan Intercultural Training](/training/japan-intercultural). For the broader formats catalogue (workshops, executive coaching, expat onboarding, online learning) across all the corridors we serve, see our [intercultural training pillar](/intercultural-training). For the corporate programme catalogue and EU-Japan corridor positioning, see the programmes below or browse the [HR Buyer's Guide](/training/cross-cultural-training-japan). Why train with Silkdrive ## Two trainers. Two directions. One corridor. The Netherlands-Japan bilateral relationship represents over $190B in combined FDI. Our trainers operate fluently in both directions. ### 35+ years experience Takashi Kawatani, President of Diversity Management Institute, has trained 20,000+ professionals across Asia, Europe, and North America. Author of 13 books on global leadership. ### EU-Japan Centre expert Patric Sawada is an external expert for the EU-Japan Centre for Industrial Cooperation, with 12+ years guiding European companies into Japan and Asian companies into Europe. ### Both directions Programmes work for European teams adapting to Japan and Japanese teams adapting to Europe. Materials and case studies are dual-direction by default. Start here ## Foundations How Japanese business works, the visible protocols, and the concepts every team needs before going deeper. [Foundational](/training/japan-business-culture) ### [Japan Business Culture](/training/japan-business-culture) [Foundational programme covering communication, recognition, trust building, and negotiation principles for working with Japanese partners and clients.](/training/japan-business-culture) [Format: Half-day, full-day, or multi-session, remote or on-site](/training/japan-business-culture) [For: All staff working with Japan](/training/japan-business-culture) [Trainer: Takashi Kawatani](/training/japan-business-culture) [Programme details](/training/japan-business-culture) ### [Japanese Cultural Awareness](/training/japanese-cultural-awareness) [Lighter, whole-company baseline: how Japanese organisations operate, communicate, and make decisions. The on-ramp before the deeper programmes.](/training/japanese-cultural-awareness) [Format: Half-day virtual or multi-cohort baseline](/training/japanese-cultural-awareness) [For: Cross-functional teams touching Japan](/training/japanese-cultural-awareness) [Trainer: Takashi Kawatani](/training/japanese-cultural-awareness) [Programme details](/training/japanese-cultural-awareness) ### [Japan Business Etiquette](/training/japan-business-etiquette) [The visible-protocol layer: meishi exchange, seating, gift-giving, dining, and meeting conduct, before a first trip or a delegation.](/training/japan-business-etiquette) [Format: Half-day workshop, full day, or multi-session](/training/japan-business-etiquette) [For: Teams with an imminent Japan trigger](/training/japan-business-etiquette) [Trainer: Takashi Kawatani](/training/japan-business-etiquette) [Programme details](/training/japan-business-etiquette) ### [Cross-Cultural Training for Japan](/training/cross-cultural-training-japan) [The scoping layer for HR and L\&D: programme types, what to vet in a provider, and indicative pricing before a Japan engagement is briefed.](/training/cross-cultural-training-japan) [Format: Scoped to the engagement, half-day to multi-session](/training/cross-cultural-training-japan) [For: HR and L\&D teams briefing a Japan engagement](/training/cross-cultural-training-japan) [Trainer: Takashi Kawatani](/training/cross-cultural-training-japan) [Programme details](/training/cross-cultural-training-japan) ### [Japan Intercultural Training](/training/japan-intercultural) [Competence development on a four-dimension model, cognitive, perceptive, affective and behavioural, applied to Japan and anchored in Hofstede, Hall, Bennett DMIS and Trompenaars. Optional formal assessment via IDI, GlobeSmart, or CQS.](/training/japan-intercultural) [Format: Half-day to multi-session, with optional formal assessment](/training/japan-intercultural) [For: Teams wanting a measured competence baseline](/training/japan-intercultural) [Trainer: Takashi Kawatani](/training/japan-intercultural) [Programme details](/training/japan-intercultural) Working with Japan ## Skills programmes Targeted training for the work itself: selling, negotiating, running mixed teams, everyday collaboration, and DEI. ### [Japan Sales Training](/training/japan-sales) [Sales playbook for selling into Japan from Europe, and into Europe from Japan. Buying process, pitch adaptation, follow-up cadence, and closing in each market.](/training/japan-sales) [Format: 1 to 2 day workshop or 4-session programme](/training/japan-sales) [For: Sales teams, account managers](/training/japan-sales) [Trainer: Takashi Kawatani](/training/japan-sales) [Programme details](/training/japan-sales) ### [Japan Negotiation Training](/training/japan-negotiations) [Master Japanese negotiation principles, BaMaWa, Honne/Tatemae, hierarchy, silence, and consensus building, applied in both directions across the Japan-Europe corridor.](/training/japan-negotiations) [Format: 1 to 2 day intensive workshop](/training/japan-negotiations) [For: Deal leads, BD, country managers](/training/japan-negotiations) [Trainer: Takashi Kawatani](/training/japan-negotiations) [Programme details](/training/japan-negotiations) ### [Japan Team Communication](/training/japan-team-communication) [For mixed JP-EU teams. Daily collaboration, meeting culture, HoRenSo, Sodan, project management norms, and written communication across time zones.](/training/japan-team-communication) [Format: 2 to 3 sessions over 2 to 4 weeks](/training/japan-team-communication) [For: Project teams, HQ-subsidiary pairs](/training/japan-team-communication) [Trainer: Takashi Kawatani](/training/japan-team-communication) [Programme details](/training/japan-team-communication) ### [Working with Japanese Colleagues](/training/working-with-japanese-colleagues) [For teams already working with Japanese colleagues: resolve the day-to-day friction patterns, stalled decisions, vague feedback, and slow consensus.](/training/working-with-japanese-colleagues) [Format: Half-day or multi-session](/training/working-with-japanese-colleagues) [For: Teams in an existing Japan relationship](/training/working-with-japanese-colleagues) [Trainer: Takashi Kawatani](/training/working-with-japanese-colleagues) [Programme details](/training/working-with-japanese-colleagues) ### [DEI in Japanese Environments](/training/japan-dei) [Diversity, equity, and inclusion adapted for Japanese corporate context. Gender, foreign nationals, generational, and neurodiversity, what works and what backfires.](/training/japan-dei) [Format: Half-day workshop or 3-session programme](/training/japan-dei) [For: HR, leadership, ERG sponsors](/training/japan-dei) [Trainer: Takashi Kawatani](/training/japan-dei) [Programme details](/training/japan-dei) Leadership & 1:1 ## Leadership and individual coaching For senior leaders and relocating individuals: cohort leadership development, confidential 1:1 coaching, and expatriate preparation. [1:1](/training/japan-executive-coaching) ### [Japan Executive Coaching (1:1)](/training/japan-executive-coaching) [Confidential 1:1 coaching for country managers, expats, and senior leaders navigating cross-cultural leadership challenges in Japan or Europe.](/training/japan-executive-coaching) [Format: 6 to 12 sessions, 60 to 90 min each](/training/japan-executive-coaching) [For: C-level, country managers, expats](/training/japan-executive-coaching) [Trainer: Takashi Kawatani](/training/japan-executive-coaching) [Programme details](/training/japan-executive-coaching) ### [Intercultural Leadership](/training/intercultural-leadership-japan) [Senior-cohort leadership development: leading mixed JP-EU teams, managing up to a Japanese boss, and driving change inside Japanese organisations.](/training/intercultural-leadership-japan) [Format: Cohort programme + optional 1:1](/training/intercultural-leadership-japan) [For: Senior leaders, country managers](/training/intercultural-leadership-japan) [Trainer: Takashi Kawatani](/training/intercultural-leadership-japan) [Programme details](/training/intercultural-leadership-japan) ### [Expatriate Training for Japan](/training/expatriate-japan) [1:1 pre-departure preparation plus first-year coaching for staff posted to Japan, with optional spouse and family support.](/training/expatriate-japan) [Format: 1:1 across the first year](/training/expatriate-japan) [For: Relocating staff, HR mobility](/training/expatriate-japan) [Trainer: Takashi Kawatani](/training/expatriate-japan) [Programme details](/training/expatriate-japan) Market entry ## Market entry Go-to-market preparation across the corridor: European teams entering Japan, and Japanese teams entering Europe. [EU-Japan Centre](/training/japan-market-entry) ### [Japan Market Entry](/training/japan-market-entry) [Go-to-market prep for European teams entering Japan: channels (LINE, Yahoo Japan, Rakuten), budgets, and timelines. Delivered as a 50-minute EU-Japan Centre webinar through to a multi-session workshop.](/training/japan-market-entry) [Format: 50-min webinar to multi-session workshop](/training/japan-market-entry) [For: EU companies entering Japan](/training/japan-market-entry) [Trainer: Patric Sawada (EU-Japan Centre Expert)](/training/japan-market-entry) [Programme details](/training/japan-market-entry) [JP → EU](/training/europe-market-entry-webinar) ### [Europe Market Entry Webinar](/training/europe-market-entry-webinar) [For Japanese companies expanding into Europe. Country selection (NL, DE, BE), regulatory requirements, GDPR, channels, and cultural pitfalls. Delivered in English with Japanese co-host.](/training/europe-market-entry-webinar) [Format: Half-day or full-day workshop](/training/europe-market-entry-webinar) [For: JP companies entering Europe](/training/europe-market-entry-webinar) [Trainer: Patric Sawada + Japanese co-host](/training/europe-market-entry-webinar) [Programme details](/training/europe-market-entry-webinar) How to engage ## Formats Prefer a single workshop or self-paced online learning instead of a full programme? Start here. ### [Japan Cross-Cultural Workshop](/training/japan-cross-cultural-workshop) [A single half-day or full-day team workshop before a specific Japanese engagement: framework, communication patterns, and real-deal practice.](/training/japan-cross-cultural-workshop) [Format: Half-day or full-day single event](/training/japan-cross-cultural-workshop) [For: Teams (8 to 15) before one engagement](/training/japan-cross-cultural-workshop) [Trainer: Takashi Kawatani](/training/japan-cross-cultural-workshop) [Programme details](/training/japan-cross-cultural-workshop) ### [Japanese Culture Course (Online)](/training/japanese-culture-course-online) [Online options: self-paced course, live virtual workshop, or multi-session virtual programme for distributed teams.](/training/japanese-culture-course-online) [Format: Self-paced or live virtual](/training/japanese-culture-course-online) [For: Individuals and distributed teams](/training/japanese-culture-course-online) [Trainer: Takashi Kawatani](/training/japanese-culture-course-online) [Programme details](/training/japanese-culture-course-online) ## Working with teams in Korea, China, or wider East Asia? We don't run scheduled programmes for these corridors yet. For custom engagements, get in touch, we'll scope the brief and either deliver through trusted partners or refer you to a specialist we trust. [Contact us](/book-a-call) How to choose ## Not sure which programme fits? **Start with Japan Business Culture** if your team is new to working with Japanese counterparts. It is the foundation that other programmes build on. **Choose Sales or Negotiations** when the team has cultural basics covered and now needs to close deals, manage accounts, or run RFPs across the corridor. **Pick Team Communication or DEI** for ongoing operational work, mixed JP-EU teams, HQ-subsidiary collaboration, or HR programmes inside Japan. **Book Executive Coaching** for individual leaders facing specific cross-cultural challenges, a new posting, a stalled relationship, or a difficult restructuring. **Run a Market Entry Webinar** before launching in a new market. Japan webinar for European companies entering Japan; Europe webinar for Japanese companies entering the EU. **What it costs.** A half-day online session starts at EUR 1,900, with on-site, full-day, and multi-session formats above it. The published ladder is further down this page. Every programme is scoped to your team, so the final figure depends on cohort size, customisation depth, and delivery location, with travel billed at cost for on-site sessions. We confirm the exact figure in writing before any work begins. Still unsure? [Schedule a consultation](/book-a-call) and we will recommend the right programme based on your team’s situation. Pricing & Formats ## Published Pricing Priced per group session, never per participant, so the per-person figure follows from the group size rather than being a rate. Sessions cap at ten because they are interactive; a larger team runs as more groups. Starting figures, excluding VAT, with travel and accommodation billed separately, and the final amount confirmed in writing after the intake call. Most Common Multi-session programme From €7,600 4 sessions, 2 groups of 10, over 2 to 4 weeks - €380 per person for the whole programme - Typical engagement €11,400 to €19,000, three to five groups of ten - Online, the format most programmes run in - The sum of its sessions, with no separate minimum Full day on-site From €3,500 6 to 7 hours, one group of up to 10 - €350 per person - Travel and accommodation separate Half-day on-site From €2,700 4 hours, one group of up to 10 - €270 per person - Travel and accommodation separate Half-day online From €1,900 3 hours, one group of up to 10 - €190 per person [Book a Scoping Call](/book-a-call) ### Further Reading - [Cross-Cultural Training for Japan](/training/cross-cultural-training-japan), the HR buyer's guide: provider checklist, pricing, RFP-ready content. - [Cross-Cultural Training for Japan: Providers Compared](/insights/cross-cultural-training-japan-compared) - [Cross-Cultural Training Cost: What to Budget](/insights/cross-cultural-training-cost) - [Book a call to discuss workshop pricing](/book-a-call) and per-session rates for your team. - [Japanese Business Culture: A Working Guide](/insights/japanese-business-culture) - [Nemawashi: How Japanese Companies Actually Make Decisions](/insights/nemawashi-japanese-decision-making) - [The Silkdrive Expert Network](/expert-network), the wider directory of cross-cultural trainers and Japan business consultants, for the work these programmes do not cover. ## Ready to train your team? Tell us your team composition, target market, and timeline. We will recommend the programme, or combination of programmes, that fits. [Book a Discovery Call](/book-a-call) [See Pricing](/training#pricing) Insights ## From our insights Deeper reading on this topic from the Silkdrive team. [Intercultural Training: What It Costs and How to Choose](/insights/intercultural-training-guide) [Cross-Cultural Training](/insights/intercultural-training-guide) ### [Intercultural Training: What It Costs and How to Choose](/insights/intercultural-training-guide) [A practical guide to intercultural training for European companies expanding into Asia. Covers programme types, provider evaluation, costs, and when you actually need it versus when you don't.](/insights/intercultural-training-guide) [Apr 26, 2026](/insights/intercultural-training-guide) [Patric Sawada](/insights/intercultural-training-guide) [12 min read](/insights/intercultural-training-guide) [intercultural training](/insights/intercultural-training-guide) [intercultural training programs](/insights/intercultural-training-guide) [cross-cultural training](/insights/intercultural-training-guide) [How Much Does Cross-Cultural Training Cost? 2026 Prices](/insights/cross-cultural-training-cost) [Cross-Cultural Training](/insights/cross-cultural-training-cost) ### [How Much Does Cross-Cultural Training Cost? 2026 Prices](/insights/cross-cultural-training-cost) [Cross-cultural training costs range from $30 to $150 per user per year for self-paced courses to EUR 5,000/day for in-house workshops. We break down pricing by format, what drives costs up, and what to ask providers before signing.](/insights/cross-cultural-training-cost) [Apr 02, 2026](/insights/cross-cultural-training-cost) [Patric Sawada](/insights/cross-cultural-training-cost) [10 min read](/insights/cross-cultural-training-cost) [cross-cultural training cost](/insights/cross-cultural-training-cost) [intercultural training pricing](/insights/cross-cultural-training-cost) [cross-cultural training](/insights/cross-cultural-training-cost) [Japanese Business Culture: A Working Guide for Europeans](/insights/japanese-business-culture) [Cross-Cultural Training](/insights/japanese-business-culture) ### [Japanese Business Culture: A Working Guide for Europeans](/insights/japanese-business-culture) [How Japanese business culture actually works, hierarchy, nemawashi, ringi, wa, and the specific operating differences European companies need to understand before engaging with Japan.](/insights/japanese-business-culture) [Apr 26, 2026](/insights/japanese-business-culture) [Patric Sawada](/insights/japanese-business-culture) [19 min read](/insights/japanese-business-culture) [japanese business culture](/insights/japanese-business-culture) [japanese work culture](/insights/japanese-business-culture) [japanese business etiquette](/insights/japanese-business-culture)