Japan Market Entry Webinar — Free Slides & Framework
The Silkdrive × EU-Japan Centre webinar “Cross-Cultural Growth Marketing for Japan”. A 50-minute framework covering market entry, customer acquisition, and cross-cultural marketing for European SMEs entering Japan.
What's Inside the Webinar
Three chapters built from 11+ years of European-Japanese growth marketing work and EU-Japan Centre teaching.
Market Entry Strategies
IKEA Japan's 1974 failure and 2006 re-entry. Entry model comparison: export, marketplace, agent, distributor, direct sales, JV, subsidiary. B2C and B2B entry playbooks.
Customer Acquisition & Retention
Channel strategy by audience: Rakuten, Amazon Japan, LINE, @cosme, Kakaku, YouTube. Silent churn detection. Retention as brand experience.
Cross-Cultural Marketing
Hofstede dimensions applied. Case studies: KitKat, Sockssss, Groupon, Vodafone. From product to symbol patterns.
Delivery History
The webinar evolves with every audience. Here is where it has been delivered to date.
Poland / Czech Republic edition
EU-Japan Centre Market Access programme. 50-minute webinar for Polish and Czech SMEs preparing for the Japanese market.
Sweden edition
Refined framework with narrative-format Hofstede comparison and expanded Q&A. Delivered for Swedish SMEs.
Custom corporate deliveries
Bespoke editions for European companies and chambers of commerce. Scoped to sector, audience seniority, and target prefectures.
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Want This Webinar Delivered to Your Team?
European SMEs, chambers of commerce, and L&D teams. We scope, customize, and deliver in 50-minute to half-day formats.
Related Resources
Japan Market Entry Webinar
Sales landing page with full module breakdown, formats, and pricing.
Training Hub
All Silkdrive cross-cultural training programmes.
Japan Market Entry Framework for European SMEs
Companion article expanding the 3-chapter framework.
Japan Market Entry Guide
Long-form reference for European companies entering Japan.