Cross-Cultural Training
Between Europe and Japan
Eight programmes covering culture, sales, negotiations, executive coaching, team communication, DEI, and market entry webinars. Delivered by Takashi Kawatani (Diversity Management Institute) (35+ years) and Patric Sawada (EU-Japan Centre expert).
Two trainers. Two directions. One corridor.
The Netherlands–Japan bilateral relationship represents over $190B in combined FDI. Our trainers operate fluently in both directions.
35+ years experience
Takashi Kawatani, President of Diversity Management Institute, has trained 20,000+ professionals across Asia, Europe, and North America. Author of 13 books on global leadership.
EU-Japan Centre accredited
Patric Sawada is an accredited EU-Japan Centre for Industrial Cooperation expert with 11+ years guiding European companies into Japan and Asian companies into Europe.
Both directions
Programmes work for European teams adapting to Japan and Japanese teams adapting to Europe. Materials and case studies are dual-direction by default.
Programmes led by Takashi Kawatani
Six programmes covering the full range of cross-cultural skills for working with Japanese counterparts, and for Japanese teams working with Europeans.
Japan Business Culture
Foundational programme covering communication, recognition, trust building, and negotiation principles for working with Japanese partners and clients.
Cross-Cultural Sales
Sales playbook for selling into Japan from Europe, and into Europe from Japan. Buyer journey, pitch adaptation, follow-up cadence, and closing in each market.
Cross-Cultural Negotiations
Master Japanese negotiation principles, BaMaWa, Honne/Tatemae, hierarchy, silence, and consensus building, applied in both directions across the EU–JP corridor.
Executive Coaching (1:1)
Confidential 1:1 coaching for country managers, expats, and senior leaders navigating cross-cultural leadership challenges in Japan or Europe.
Team Communication with Japan
For mixed JP–EU teams. Daily collaboration, meeting culture, HoRenSo, Sodan, project management norms, and written communication across time zones.
DEI in Japanese Environments
Diversity, equity, and inclusion adapted for Japanese corporate context. Gender, foreign nationals, generational, and neurodiversity, what works and what backfires.
Webinars led by Patric Sawada
Practical, channel-specific workshops for companies entering a new market. Delivered remotely or on-site, in English (with Japanese co-host where required).
Japan Market Entry Webinar
Practical workshop for European companies preparing to enter Japan. Channels (LINE, Yahoo Japan, Rakuten), budgets, timelines, and go-to-market planning.
Europe Market Entry Webinar
For Japanese companies expanding into Europe. Country selection (NL, DE, BE), regulatory landscape, GDPR, channels, and cultural pitfalls. Delivered in English with Japanese co-host.
Not sure which programme fits?
Start with Japan Business Culture if your team is new to working with Japanese counterparts. It is the foundation that other programmes build on.
Choose Sales or Negotiations when the team has cultural basics covered and now needs to close deals, manage accounts, or run RFPs across the corridor.
Pick Team Communication or DEI for ongoing operational work, mixed JP–EU teams, HQ–subsidiary collaboration, or HR programmes inside Japan.
Book Executive Coaching for individual leaders facing specific cross-cultural challenges, a new posting, a stalled relationship, or a difficult restructuring.
Run a Market Entry Webinar before launching in a new market. Japan webinar for European companies entering Japan; Europe webinar for Japanese companies entering the EU.
Still unsure? Schedule a consultation and we will recommend the right programme based on your team’s situation.
Ready to train your team?
Tell us your team composition, target market, and timeline. We will recommend the programme, or combination of programmes , that fits.