Found one of our books?

Consumer Behaviour and Culture / Global Marketing and Advertising

Marieke de Mooij

These two books together are the foundation for applying Hofstede's cultural dimensions to actual marketing decisions.

Handbook of Cross-Cultural Marketing

Erdener Kaynak

This is an academic reference handbook, not a page-turner, but useful when you need specific guidance on market entry decisions, channel selection, or B2B dynamics in a particular culture.

Marketing Across Cultures

Jean-Claude Usunier & Julie Anne Lee

This is the most thorough academic treatment of how culture shapes marketing strategy.

The Culture Map

Erin Meyer

This is the most accessible guide to how culture shapes business behavior and decision-making.

The Geography of Thought

Richard Nisbett

This book goes deeper than business culture. It explains how East Asian and Western people literally think differently: different cognitive patterns, attention, categorization.

The Startup Owner's Manual / The Four Steps to the Epiphany

Steve Blank & Bob Dorf

Customer development is the discipline underneath every later framework: get out of the building and test who the customer is before you scale anything.

Business Model Generation

Alexander Osterwalder & Yves Pigneur

Growth doesn't exist in a vacuum. It depends on how your business creates, delivers, and captures value.

Running Lean

Ash Maurya

The Lean Canvas strips the Business Model Canvas down to what early-stage companies actually need to test.

Sprint

Jake Knapp, John Zeratsky & Braden Kowitz

The Design Sprint is a five-day process to go from a big, fuzzy question to a tested, real-customer answer, without building the actual product.

The Lean Startup

Eric Ries

The Build-Measure-Learn loop is the operational foundation for all growth work. Without it, you're guessing.

The Minimalist Entrepreneur

Sahil Lavingia

Most growth frameworks assume you're either bootstrapped with nothing or trying to raise VC and scale infinitely.

Traction

Gabriel Weinberg & Justin Mares

Most founders pick their first acquisition channel by luck or bias.

Structuring for Extreme Revenue Growth

Chris Out

Chris Out is one of the most prominent growth voices in the Dutch/European startup scene.

Growing Happy Clients

Ward van Gasteren

This book is for growth consultants and freelancers, the meta-book on how to sell and deliver growth work.

Growth Hacker Marketing

Ryan Holiday

Holiday strips growth marketing down to first principles: your product is your marketing, and every marketing dollar should directly contribute to revenue or user growth.

Hacking Growth

Sean Ellis & Morgan Brown

This is the operational blueprint for structuring a growth team and running experiments at velocity.

Hooked

Nir Eyal

Activation and retention aren't about dumping features on users. They're about understanding the psychology of habit formation and designing products that naturally keep people coming back.

Scientific Advertising

Claude Hopkins

Written in 1923, this book is the foundation of direct response marketing.

The $100 Startup

Chris Guillebeau

Guillebeau proves that you don't need venture funding to build a valuable business.

Blitzscaling

Reid Hoffman & Chris Yeh

Blitzscaling is the opposite of lean, efficient growth. It's about moving fast in markets with network effects, where the first scaler wins.

Influence

Robert Cialdini

This is the foundational text on how people make decisions. The 7 principles apply directly to landing pages, email sequences, and sales conversations.

Pre-Suasion

Robert Cialdini

Pre-suasion is about what happens before the pitch.

Zero to One

Peter Thiel

Most growth work is 1-to-n thinking: optimize what already exists, beat competitors on the same playing field.