Driving Growth,
Crossing Cultures.

International digital marketing and growth, cross-cultural insights and expert network for companies expanding across Europe and East Asia.

50+ clients · 30+ industries · 15+ markets

Patric Sawada, founder of Silkdrive cross-cultural growth marketing agency

Patric Sawada·Founder, 2015·Amsterdam, NL

Trusted by teams across European and Asian markets

Services

As a full service cross-cultural growth marketing agency we provide a variety of services, including cross-cultural training, to support our clients in the best possible way.

International Digital Marketing

Full-service international marketing execution, SEO, paid media, social, and performance campaigns across Europe and East Asia.

We plan, run, and optimise campaigns in local languages with local channel expertise, so your brand builds real traction in each market.

Read More

Cross-Cultural Insights

Cultural adaptation, localisation, and training that help your team and campaigns connect authentically in unfamiliar markets.

We go beyond translation to understand how your target audiences think, decide, and buy, then adapt your messaging and campaigns to genuinely connect in each market.

Read More

Growth Marketing

Market entry strategy, growth experimentation, and fractional leadership to turn international expansion into measurable results.

From entry planning and channel testing to embedded advisory alongside your leadership team, structured programmes that move the numbers.

Read More

Training & Coaching

Cross-cultural training, executive coaching, and market entry webinars for teams operating between Europe and Japan.

Eight programmes covering culture, sales, negotiations, 1:1 executive coaching, mixed-team communication, DEI, and market entry webinars in both directions.

Browse Programmes

Explore our service catalogue

Dive into the same focus areas that appear in our navigation to see how each programme supports your international growth plans. Click through to learn more about each service and how we can help you succeed.

International Digital Marketing

International digital marketing services and localisation support for Europe and East Asia.

International Growth Marketing

International growth marketing programmes for scalable expansion across Europe and East Asia.

Market entry planning, experimentation, and measurement built to support long-term growth.

Visit service page

Cross-Cultural Marketing & Advertising

Cross-cultural marketing localisation and creative adaptation for international campaigns.

Ensure brand stories resonate across cultures with localisation expertise and market insights.

Visit service page

Cross-Cultural Communication & Training

Cross-cultural training, coaching, and webinars for teams working between Europe and Japan.

East Asia Market Entry

Market entry strategy and support for European companies expanding into Japan, South Korea, and China.

Cultural adaptation, channel selection, and partner connections for successful East Asian market entry.

Visit service page

Europe Market Entry

Market entry support for Asian companies expanding into the Netherlands, Germany, and Belgium.

Regulatory guidance, cultural adaptation, and marketing execution for European market entry.

Visit service page

Fractional Head of Growth

Part-time strategic marketing leadership for international companies.

Embedded advisory between your leadership team and marketing execution, strategy, auditing, and agency management.

Visit service page

Clients

We have worked with many different clients in a great variety of industries across Europe and East-Asia.

Exact
Opel
DSM
Nationale-Nederlanden
K.K. Orchard
Ridder
30+
Industries

Our experience spans over 30 different Industries and we are always eager to learn more.

50+
Clients

Silkdrive has worked for more than 50 clients all across Europe and East-Asia.

data-driven in his work, not doing stuff for nothing, and a strong advisor. The team stood open for his suggestions and we made a lot of improvements during this 4 months.
Petra Vunderink
Petra Vunderink
Head of Communications
really inspiring and his results with Linkedin (one of the hardest marketing channels to use out there) are absolutely staggering!
Simran Singh
Simran Singh
Head of Growth
enables us to exceed the goals of our LinkedIn Ad campaigns. They skillfully oversee the entire process of implementing, executing and monitoring campaigns, regardless of target audiences.
Cristian Crauwels
Cristian Crauwels
Marketing Specialist

Principles

We have three principles at the core of our business. This is how we deliver value to your business.

Connect

Connect with our network of experts and partners around the world, to establish your brand in any country with ease.

Adapt

Adapt your product, go to market strategy and campaigns to be culturally relevant and enter new markets with success.

Grow

Grow by expanding beyond borders, improving return on investment and achieving sustainable business growth.

Our Story

Our name is inspired by the legendary Silk Road, a symbol of connectivity, cultural exchange and commerce.

Silkdrive aims to channel the spirit of the original Silk Road, transforming it into a digital force that drives sustainable growth, across Europe and East-Asia.

Cross-Cultural Insights

Latest thinking on EU ↔ East Asia growth marketing, cross-cultural strategy, and international expansion.

Japan Webinar Marketing: What the Query Actually Means (and How to Approach Each)
May 18, 20269 min read

Japan Webinar Marketing: What the Query Actually Means (and How to Approach Each)

Japan webinar marketing is three different things to three different buyers: webinars about the Japan market, webinars as a channel to reach Japanese buyers, and Japan-based event-marketing agencies. Honest guide to each, with platforms, tactics, and named providers.

Read More
Cross-Cultural Training for Japan: Providers Compared (2026)
May 17, 202614 min read

Cross-Cultural Training for Japan: Providers Compared (2026)

Honest comparison of cross-cultural training providers for Japan in 2026. Scores Japan Intercultural Consulting, Shinka, ICPA, Inventure, Rudlin, and Silkdrive on seven criteria: trainer depth, dual-direction, customisation, measurement, credentials, format, EU-corridor fit.

Read More
AI Adoption in Japan: A Practitioner Guide for European AI Vendors
April 30, 202624 min read

AI Adoption in Japan: A Practitioner Guide for European AI Vendors

How European AI vendors actually sell into Japan in 2026. Covers the Japan AI Promotion Act, the EU AI Act as a procurement asset rather than a compliance burden, the 9-to-18-month enterprise procurement cycle, the SIer route through NTT Data, Fujitsu, NEC, and Hitachi, the specialist tier of PKSHA, ABEJA, and Stockmark, and three viable entry patterns.

Read More

Stay Ahead in Cross-Cultural Marketing

Get monthly insights on international growth strategies, cultural intelligence, and digital marketing trends delivered to your inbox.

We respect your privacy. Unsubscribe at any time.