Driving Growth,
Crossing Cultures.
International digital marketing and growth, cross-cultural insights and expert network for companies expanding across Europe and East Asia.
50+ clients · 30+ industries · 15+ markets
Patric Sawada·Founder, 2015·Amsterdam, NL
Trusted by teams across European and Asian markets
Services
As a full service cross-cultural growth marketing agency we provide a variety of services, including cross-cultural training, to support our clients in the best possible way.
International Digital Marketing
Full-service international marketing execution, SEO, paid media, social, and performance campaigns across Europe and East Asia.
We plan, run, and optimise campaigns in local languages with local channel expertise, so your brand builds real traction in each market.
Read MoreCross-Cultural Insights
Cultural adaptation, localisation, and training that help your team and campaigns connect authentically in unfamiliar markets.
We go beyond translation to understand how your target audiences think, decide, and buy, then adapt your messaging and campaigns to genuinely connect in each market.
Read MoreGrowth Marketing
Market entry strategy, growth experimentation, and fractional leadership to turn international expansion into measurable results.
From entry planning and channel testing to embedded advisory alongside your leadership team, structured programmes that move the numbers.
Read MoreTraining & Coaching
Cross-cultural training, executive coaching, and market entry webinars for teams operating between Europe and Japan.
Nine programmes covering culture, sales, negotiations, 1:1 executive coaching, mixed-team communication, DEI, and market entry webinars in both directions.
Explore our service catalogue
Dive into the same focus areas that appear in our navigation to see how each programme supports your international growth plans. Click through to learn more about each service and how we can help you succeed.
International Digital Marketing
International digital marketing services and localisation support for Europe and East Asia.
Targeted campaigns and data-led optimisation to secure a meaningful digital presence across borders.
Focus Areas
International Growth Marketing
International growth marketing programmes for scalable expansion across Europe and East Asia.
Market entry planning, experimentation, and measurement built to support long-term growth.
Visit service pageCross-Cultural Marketing & Advertising
Cross-cultural marketing localisation and creative adaptation for international campaigns.
Ensure brand stories resonate across cultures with localisation expertise and market insights.
Visit service pageCross-Cultural Communication & Training
Cross-cultural training, coaching, and webinars for teams working between Europe and Japan.
Programmes focused on culture, sales, negotiations, executive coaching, team communication, DEI, and market entry webinars.
Focus Areas
East Asia Market Entry
Market entry strategy and support for European companies expanding into Japan, South Korea, and China.
Cultural adaptation, channel selection, and partner connections for successful East Asian market entry.
Visit service pageEurope Market Entry
Market entry support for Asian companies expanding into the Netherlands, Germany, and Belgium.
Regulatory guidance, cultural adaptation, and marketing execution for European market entry.
Visit service pageFractional Head of Growth
Part-time strategic marketing leadership for international companies.
Embedded advisory between your leadership team and marketing execution, strategy, auditing, and agency management.
Visit service pageClients
We have worked with many different clients in a great variety of industries across Europe and East-Asia.
Our experience spans over 30 different Industries and we are always eager to learn more.
Silkdrive has worked for more than 50 clients all across Europe and East-Asia.
“Patric enables us to exceed the goals of our LinkedIn Ad campaigns. […] extensive knowledge of tooling and data-driven work.”
“A nice guy who integrated smoothly in the team, being pro-active and delivering much more than expected. Patric is data-driven […], not doing stuff for nothing, and a strong advisor. […] we made a lot of improvements during this 4 months.”
“Patric's creative way of thinking is really inspiring and […] results with Linkedin (one of the hardest marketing channels to use out there) are absolutely staggering!”
Principles
We have three principles at the core of our business. This is how we deliver value to your business.
Connect
Connect with our network of experts and partners around the world, to establish your brand in any country with ease.
Adapt
Adapt your product, go to market strategy and campaigns to be culturally relevant and enter new markets with success.
Grow
Grow by expanding beyond borders, improving return on investment and achieving sustainable business growth.
Our Story
Our name is inspired by the legendary Silk Road, a symbol of connectivity, cultural exchange and commerce.
Silkdrive aims to channel the spirit of the original Silk Road, transforming it into a digital force that drives sustainable growth, across Europe and East-Asia.
Cross-Cultural Insights
Latest thinking on EU ↔ East Asia growth marketing, cross-cultural strategy, and international expansion.
Hofstede Insights vs Country Navigator vs Aperian Global: A Practitioner's Comparison
An honest practitioner-perspective comparison of the three dominant cultural intelligence tool stacks: Hofstede Insights / The Culture Factor, Country Navigator, and Aperian Global. What each one actually does, where each fits, and what is missing from all three.
Read More
Japan Market Webinars: Learn How to Go to Market
Educational webinars and training programmes for European companies learning how to enter and market in Japan. EU-Japan Centre sessions, Silkdrive's Japan Market Entry Webinar and Workshop, cross-cultural foundations, and JETRO.
Read More
Webinar Marketing in Japan: The Tactic, the Platforms, the Partners
How to use webinars as a B2B marketing channel in Japan. Platforms (Yahoo Japan, LINE, LinkedIn JP), format adaptation, scheduling, localisation, APPI compliance, and the Japan-based agency partners who can execute in-country.
Read MoreStay Ahead in Cross-Cultural Marketing
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