Cross-cultural growth marketing
Grow your brand across Europe and East Asia
International digital marketing and growth, cross-cultural insights, and an expert network for companies expanding across Europe and East Asia.
50+ clients · 30+ industries · 15+ markets
Free 30-minute market insights, no sales pitch.
Patric Sawada·Founder, 2015·Amsterdam, NL
Trusted by teams expanding across Europe and East Asia
We have run growth marketing and market-entry work for companies in a wide range of industries, in both directions of the corridor.
Across Europe and East Asia, from founders to enterprise teams.
Retail, automotive, energy, life sciences, logistics, and more.
Every engagement is led by Patric Sawada, backed by a vetted expert network.
“Patric [Sawada] enables us to exceed the goals of our LinkedIn Ad campaigns. […] extensive knowledge of tooling and data-driven work.”
“A nice guy who integrated smoothly in the team, being pro-active and delivering much more than expected. Patric [Sawada] is data-driven […], not doing stuff for nothing, and a strong advisor. […] we made a lot of improvements during this 4 months.”
“Patric [Sawada]'s creative way of thinking is really inspiring and […] results with Linkedin (one of the hardest marketing channels to use out there) are absolutely staggering!”
How we work
Three steps, one goal: growth that holds up in a new market.
Connect
We map the market and bring in the right local experts, so you start with people who already know how it works on the ground.
Adapt
We adapt your product, message, and channels to how people actually decide and buy in each market, not a translated version of your home campaign.
Grow
We run and optimise the campaigns, then keep tuning until the numbers move. We execute, we don't just advise.
What we do
Full-service cross-cultural growth marketing, from your first market-entry plan to live campaigns in each market.
International Digital Marketing
Full-service international marketing execution, SEO, paid media, social, and performance campaigns across Europe and East Asia.
Read MoreCross-Cultural Insights
Cultural adaptation, localisation, and training that help your team and campaigns connect authentically in unfamiliar markets.
Read MoreGrowth Marketing
Market entry strategy, growth experimentation, and fractional leadership to turn international expansion into measurable results.
Read MoreTraining & Coaching
Growth, marketing, and cross-cultural training plus executive coaching and market entry webinars for teams working across Europe and East Asia.
Browse Programmes
Ways to work with us
Pick the shape that fits where you are. Not sure? Book a call and we will tell you straight.
Sprint
On request
scoped per engagement
A scoped engagement to solve one growth problem.
Discuss this engagement →Workshop
On request
per 3-hour session
Cross-cultural training for teams working across the corridor.
Discuss this engagement →Fractional CMO
On request
per month, one day a week
Senior marketing leadership, embedded part-time.
Discuss this engagement →Advisor
On request
per month, light retainer
A light retainer for steady, senior input.
Discuss this engagement →Cross-Cultural Insights
Latest thinking on EU ↔ East Asia growth marketing, cross-cultural strategy, and international expansion.
The State of Japan Cross-Cultural Training Providers (2026): A Data Note
Original Silkdrive research: we surveyed 62 cross-cultural and Japan-focused training providers across Europe, the US, and Asia. More than 9 in 10 publish no pricing, and only about 1 in 6 specialise in the Japan corridor. The numbers, the method, and what they mean for buyers.
Read More
Marketing Agencies for Entering Japan: A Guide for European Companies (2026)
A SERP-verified guide to the marketing agencies that help foreign brands enter and grow in Japan: the Tokyo-based boutiques that dominate the field (Edamame, Bigbeat, Yakumo, Humble Bunny, Zo Digital), the directories, the incumbents like Dentsu, and the EU-side corridor gap. When each is the right choice.
Read More
Above-the-Line Advertising in Japan: What It Costs and How to Budget
TV, newspaper, magazine, radio, and outdoor advertising in Japan, with typical buying units, indicative costs, and a budgeting method for European companies weighing ATL against digital.
Read MoreQuestions we get a lot
Our Story
Our name is inspired by the legendary Silk Road, a symbol of connectivity, cultural exchange and commerce.
Silkdrive aims to channel the spirit of the original Silk Road, transforming it into a digital force that drives sustainable growth, across Europe and East-Asia.
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