Critical Minds, Growth Hacking LinkedIn Ads and SEO
B2B management consulting firm in the Netherlands. Compounded LinkedIn ads and SEO experimentation to lift content reach and decision-maker lead flow.
Challenge
Critical Minds, a B2B management consulting firm in the Netherlands, wanted to give their content marketing more reach and generate qualified leads from their target audience of decision-makers in the Dutch market.
Approach
- LinkedIn advertising campaigns targeting relevant B2B audiences
- SEO optimisation to increase organic visibility for consulting services
- Growth hacking methodology: rapid experimentation across channels
- Continuous A/B testing of ad formats and targeting parameters
Results
"What we learned: combining LinkedIn advertising with SEO creates a compounding effect for B2B lead generation. High CTR at low CPC is achievable when targeting and messaging are tightly aligned."
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