K.K. Orchard, Taiwanese Food Brand Enters 13 European Countries
Per-country Facebook and Instagram campaigns with culturally adapted creative and translations, building consumer awareness across all 13 markets on a constrained budget.
Challenge
K.K. Orchard, a Taiwanese frozen food company, needed to create awareness and drive both B2B and consumer interest across 13 European countries with a limited budget and no existing European presence.
Approach
- Facebook and Instagram campaigns targeting diverse interest groups per country
- Culturally adapted ad creative for each European market
- Translations and localisation for 13 countries
- Budget allocation strategy across markets to maximise reach
Results
"What we learned: with limited budgets, paid social can build significant awareness across many markets simultaneously, but driving direct sales requires sustained, local follow-up."
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