Gladskin by Micreos, E-Commerce SEO Across 4 European Countries
Per-market keyword research and content localisation across UK, France, Netherlands, and Germany. One-letter changes in German keywords unlocked 3x search volume.
Challenge
Gladskin, a Dutch skincare e-commerce brand by Micreos, needed to grow organic traffic and revenue across four European markets: United Kingdom, France, Netherlands, and Germany.
Approach
- International SEO strategy tailored to each of the four markets
- Market-specific keyword research and content localisation
- Technical and on-page optimisation across all country domains
Results
"What we learned: international SEO requires understanding what each market searches for, how they search, and what content earns trust locally. Translation alone is not enough."
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