Baas BV, Lean Validation for an EV Fleet Charging Startup
Acquisition funnel for EVReady, an EV fleet-charging corporate startup. Targeted fleet managers at enterprise companies through landing pages, paid ads, and automated outreach.
Challenge
Baas BV, a Dutch company specialising in fleet solutions, launched EVReady, a corporate startup offering EV charging solutions for large commercial fleets. The goal: validate demand, build an acquisition funnel, and generate qualified leads from fleet managers at enterprise companies.
Approach
- Ran lean startup validation experiments targeting fleet managers and facility decision-makers
- Built targeted landing pages and ran online advertising campaigns to test messaging and positioning
- Designed remarketing funnels and automated e-mail outreach to nurture early-stage leads
- Used web scraping and data analysis to identify and prioritise high-potential prospects
Results
"What we learned: in the EV infrastructure space, the buying cycle is long and involves multiple stakeholders. Early validation experiments need to account for that complexity, a single landing page test won't cut it."
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