EU-Japan Centre, Cross-Cultural Growth Marketing Webinars
Two expert-led webinar sessions for European SMEs entering Japan, tailored separately for Swedish and for Polish/Romanian audiences with different cultural starting points.
Challenge
The EU-Japan Centre for Industrial Cooperation needed an expert-led webinar series to help European SMEs understand how to enter and grow in the Japanese market. The audience ranged from Swedish to Polish and Romanian companies, each with different starting points and cultural contexts.
Approach
- Delivered two tailored webinar sessions for distinct European audiences: one for Swedish SMEs and one for Polish and Romanian SMEs
- Covered market entry strategies, customer acquisition and retention, and cross-cultural marketing for the Japanese market
- Used real-world case studies of European companies that successfully entered Japan
- Addressed culturally adapted communication, trust-building, and Japanese business etiquette
- Interactive format with Q&A to address audience-specific challenges and industry contexts
Results
"What we learned: European SMEs are eager to enter Japan but often underestimate the cultural complexity. A structured webinar format that combines strategic frameworks with real examples gives them the confidence and clarity to take the first step."
More Case Studies
K.K. Orchard, Taiwanese Food Brand Enters 13 European Countries
Per-country Facebook and Instagram campaigns with culturally adapted creative and translations, building consumer awareness across all 13 markets on a constrained budget.
Valor, Reaching C-Suite Executives via LinkedIn
Three-week sprint targeting CEOs and C-suite at Top 900 Dutch companies through their executive assistants, validating a niche B2B LinkedIn approach.
TNT/FedEx, Culturally Adapted Google Ads Across 3 Countries
ADAPT Framework applied to Google Ads copy across the Netherlands, Portugal, and Singapore. Cultural adaptation tested A/B against an unadapted control in each market.
Ready to Write Your Own Case Study?
Let's discuss how we can help your brand achieve real, measurable growth across European and East Asian markets.