Belgian TelecomBelgian Telecom, Multi-Year Growth Advisory Through a Brand Relaunch
Two-year external advisor and interim growth marketer engagement with a fast-growing Belgian telecom company through a brand relaunch. Audited and held the external performance-marketing agency accountable, advised on budget, channel mix, and experimentation, and led the analytics and consent-mode rebuild.
Challenge
A fast-growing Belgian telecommunications company needed an external advisor to ensure performance, structure, and accountability across its digital marketing during a brand relaunch. The complication: a competitive Dutch/French-speaking market, an external performance-marketing agency that needed clearer accountability, and an analytics stack that needed to be rebuilt for GDPR-compliant consent and attribution.
Approach
- Performed audits and ongoing advisory on online marketing, ensuring performance, structure, and accountability of the external performance-marketing agency
- Advised on online budgets, channel mix, campaign architecture, experimentation, and SEO, grounded in data and performance analysis
- Led the implementation of analytics and measurement improvements, including consent mode and server-side tagging
- Held the brand-relaunch performance work to a structured experimentation rhythm rather than ad-hoc campaign changes
Results
"What we learned: when a brand relaunches in a competitive telecom market, the highest-leverage outsider move is not running more campaigns — it is enforcing accountability on the people who do, and making sure tracking, consent, and attribution actually work before the brand goes live."
More Case Studies
K.K. Orchard, Two-Year Programme Enters 13 European Markets and Lands 4 Retail Chains
Two-year initiative introducing a Taiwanese frozen food producer to 13 European markets. Multi-channel paid campaigns (Google, Facebook, Instagram, LinkedIn) in 13 languages with localised creative, paired with B2B follow-through that secured retail partnerships in 3 countries.
For Valor, Reaching C-Suite Executives via LinkedIn
Three-week sprint targeting CEOs and C-suite at Top 900 Dutch companies through their executive assistants, validating a niche B2B LinkedIn approach.
TNT/FedEx, Culturally Adapted Google Ads Across 3 Countries
ADAPT Framework applied to Google Ads copy across the Netherlands, Portugal, and Singapore. Cultural adaptation tested A/B against an unadapted control in each market.
Ready to Write Your Own Case Study?
Let's discuss how we can help your brand achieve real, measurable growth across European and East Asian markets.