Dutch Auction, Lean Growth at a B2B/B2C Auction Marketplace
Seven months as Head of Growth at a Dutch auction marketplace startup serving both B2B and B2C buyers. Built and led the growth team and delivered +1,500 new user accounts plus +20 business partnerships in the first three months.
Challenge
Dutch Auction, an auction marketplace startup serving both B2B and B2C buyers, needed to grow user signups and business partnerships in parallel from a near-cold start — with a small team and no proven acquisition playbook.
Approach
- Acted as Head of Growth and built the team out to include a Junior Growth Hacker, remote agencies, and specialist assistants
- Ran a lean-startup, experiment-first growth playbook across acquisition channels, landing pages, and onboarding
- Coordinated B2C user acquisition alongside B2B partnership outreach — two motions on shared infrastructure
- Embedded measurement and rapid iteration into the team's working rhythm
Results
"Patric is a well experienced 'Growth Hacker', also known as growth marketeer and managed me at a start up called Dutch Auction. He is very experienced in the field of growth marketing and lean start-up. He taught me a lot about the different types of online marketing. From Facebook advertising to e-mail marketing. It was very pleasant to work together with Patric. He is enthusiastic about his work and well educated. All in all, I learned a lot from him as I was a starter in the field of marketing."
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