Free checklist for European founders
The Cross-Cultural Market-Entry Readiness Checklist
For founders and growth leaders taking a European company into East Asia. Ten practical sections covering the cultural and marketing groundwork most entry plans skip: positioning, relationship-building, channel choice, localisation, and go-to-market readiness.
Why this checklist exists
Most market-entry plans we see are strong on the operational side and thin on the cultural and marketing side. Teams arrive with a product, a budget, and a home-market playbook, then lose months because trust forms differently, decisions move differently, and the message that sells at home reads as noise abroad.
This is the readiness work we run with clients before a launch. It is method-led, not a list of facts to memorise, and it is built for the Europe to East Asia corridor specifically.
- Ten sections, each with four concrete actions you can run this week.
- Cultural preparation, positioning, nemawashi, meishi etiquette, channels, localisation, and go-to-market readiness.
- Written for the European founder, not a generic global audience.
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