B2B Marketing

B2B lead generation, LinkedIn, and ABM tactics for cross-border growth.

10 articles

Eight and Sansan: How Japan Really Manages Business Cards

How a European should use Eight, the free meishi app from Sansan, to keep Japanese contacts warm after the business-card exchange, plus what it will not do.

Facebook for B2B in Japan: The Network Europeans Overlook

In Japan, Facebook plays the professional-network role LinkedIn holds in Europe. Here is why, and how a European company should build and use a presence there.

business networking Japan

Japan B2B

+3 more

B2B Marketing

Japan B2B Networking: The Channels That Actually Work (and How to Use Them)

European B2B defaults to LinkedIn, and in Japan that loses warm leads. This is the operator's map of the channels Japanese business actually uses, Facebook, Eight, LINE, Wantedly and note, sequenced across the relationship journey.

business networking Japan

LinkedIn Japan

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B2B Marketing

LINE for B2B in Japan: The Inner-Circle Channel

LINE is Japan's default messaging app, and in one-to-one B2B it is the inner-circle channel: not for discovery, but the signal a relationship has moved from vendor to partner.

LinkedIn in Japan: Small, Growing, and a Two-Way Street

LinkedIn is small in Japan but the fastest-growing platform there. Do not expect it inbound; be findable on it outbound. The entrant carries the adaptation.

note.com: Reading How Japanese Leaders Actually Think

note.com is where Japanese CEOs publish candid strategy essays. Read a counterpart's note before the meeting and you walk in knowing how they actually think.

Japan business intelligence

Japanese CEO

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B2B Marketing

Wantedly for Market Entry: The Casual Visit Europeans Miss

Wantedly is Japan's culture-first hiring platform, but its casual visit feature gets a European inside a Japanese company without a formal introduction.

X in Japan: The Intelligence Channel, Not the Ad Channel

Japan is one of X's largest markets, and its anonymity culture surfaces candid industry sentiment. Use X to listen and monitor competitors, not to advertise.

Japan market intelligence

competitive intelligence Japan

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B2B Marketing

LinkedIn B2B Advertising for Asia-Pacific Markets: A European Marketer's Playbook

Maximize your LinkedIn advertising ROI in Asia-Pacific markets with strategies tailored for European B2B companies targeting decision-makers across Japan, South Korea, and Southeast Asia.

B2B Lead Generation Across Borders: What Changes When Your Buyer Is in Another Culture

International B2B lead generation breaks differently than domestic. Decision-making structures, LinkedIn behavior, content expectations, and sales cycles all shift by culture. A practitioner guide with examples from Japan, Germany, and the Netherlands.

international business

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